Pure Launcher

Privacy Policy

Effective date: July 17, 2026

Pure Launcher (“Pure Launcher”, “us”, “we” or “our”) is an Android home screen launcher. This privacy policy (“Privacy Policy” or “Policy”) governs our data collection and management practices in connection with the Pure Launcher app and related website pages that link to this Policy.

This Policy lays down relevant information regarding your rights and choices related to our data collection and management practices. You agree and accept that when you install and/or use Pure Launcher, the provisions of this Privacy Policy apply to you and that you have read and understood these provisions. You further grant us your express consent to be bound by this Policy.

Applicability

Pure Launcher is intended for users who are eighteen (18) years of age or older. We request that you do not install or use Pure Launcher if you do not satisfy this criterion. Where local law sets a different minimum age for consent to data processing, that local requirement also applies.

Data Collection

Summary: This section describes elements of data, including personal data and other data, that may be collected when you install or use Pure Launcher. Some elements are collected automatically; some may be provided by you when you communicate with us.

Personal Data refers to any data elements that either directly or in combination with other non-identifying data elements are capable of identifying an individual. Examples include:

  • Directly identifiable data elements: Name, email address, etc.
  • Non-identifying data elements: IP address, device information, advertising ID, etc.

Data we collect automatically

When you use Pure Launcher, the following may be collected or processed automatically in connection with app configuration requests and advertising (including through Google Ads):

  • IP address and related identifiers (categorised as “Identifiers” under CCPA where applicable),
  • device data such as brand and model, operating system, device settings, and similar technical information,
  • advertising ID (a unique, resettable identifier used for ad personalisation where permitted),
  • data regarding your interaction with Pure Launcher and ads (categorised as “Internet or Network Activity” under CCPA where applicable).

We anonymize information related to your IP address as soon as it is technically possible for us to do so, where we control such processing.

Additionally, we, our affiliates, service providers, and other third parties (including advertising partners) may use tracking pixels, unique identifiers, and similar technologies to measure the performance of Pure Launcher and services linked therein. To learn more, please refer to “Grounds for processing data collected” and “Data Disclosure” below.

Data processed locally on your device

To function as a launcher, Pure Launcher reads and processes certain information on your device. This information is used to display and launch apps and is stored locally as part of normal launcher operation:

  • Installed applications. Required so the launcher can list, launch, rename, hide, reorder, or organize apps (uses the QUERY_ALL_PACKAGES permission).
  • App icons and labels. Used to render your home screen, app drawer, and related launcher UI.
  • Launcher configuration. Layout preferences, organization, and settings stored on your device.

Pure Launcher does not process notification content or notification metadata for analytics, and it does not access widget underlying content for privacy or analytics purposes.

Data you share with us

Any data element voluntarily shared when you communicate with us (for example by email), including without limitation non-identifiable data and Personal Data such as your name and email address (categorised as “Identifiers” under CCPA where applicable). We do not use, share, or disclose any Personal Data you send us for purposes other than to (i) provide the services offered by us; (ii) respond to you and, where possible, resolve your queries or fulfill your requests; and/or (iii) comply with any legal or statutory obligation(s).

Permissions and network use

Pure Launcher requests the following permissions for the stated purposes:

  • Query all packages (QUERY_ALL_PACKAGES). Required so a launcher can see and display your installed apps.
  • Internet (INTERNET). Used to request app configuration from our servers and to serve ads through Google Ads.

Data Processing

Grounds for processing data collected

Summary: This section describes the lawful basis for processing the data that we collect, including consent, performance of a contract, compliance with legal obligations, and legitimate interests.

Processing of your Personal Data is subject to your interaction with and/or use of Pure Launcher, your location at the time of such interaction or use, and the following as and where applicable:

  • Consent: We process your Personal Data when you grant us your prior explicit consent for one or more specific purposes; this does not apply where such processing is subject to our legal obligations or other applicable requirements.
  • Contract: We process your Personal Data where necessary for the performance of any contractual and/or pre-contractual obligations thereof.
  • Legal obligations: We process your Personal Data for compliance with legal, regulatory, or statutory obligations.
  • Legitimate interests: We process your Personal Data where we have a legitimate interest to pursue our business purposes (including sharing such Personal Data with third parties where necessary) and where such legitimate interest is not overridden by your fundamental rights, freedom, or interests.

Certain legislations allow the processing of Personal Data until you object to such processing (by opting out or other available methods), without relying on your consent or any other lawful basis. To know more about whether our processing of your Personal Data falls under this exception, please write to us using the contact details in “Contact Information” below.

Use of data collected

Summary: This section describes the purposes for which we use the data we collect when you use Pure Launcher.

In order to make Pure Launcher available to you, or to meet a legal obligation, we may need to collect and use certain Personal Data. Some features (including advertising-supported features) may be partially or completely unavailable if you choose not to share the requested information.

  • Deliver features and functionalities offered by Pure Launcher
  • Request and apply app configuration
  • Improve products and services to enhance user experience
  • Communicate administrative information
  • Respond to user inquiries and offer support
  • Deliver advertising, including targeted advertising where permitted (for example via Google Ads)
  • Enforce terms and conditions, other policies, and legal rights
  • Discharge our legal and contractual obligations
  • Detect, investigate and prevent abusive, fraudulent, spam, and other malicious activities
  • Respond to requests from regulatory or governmental authorities
  • Run and operate Pure Launcher
  • Internal analysis and reporting

Data Disclosure

Summary: This section describes when and with whom we may disclose the data that we collect. We may share your data with affiliates, service providers, governmental and regulatory authorities, law enforcement agencies, parties involved in business restructuring, and other third parties described below.

  • Affiliates and Business Partners — We may disclose your data to entities that are owned and/or operated by us (“Affiliates”) and our business partners who are acting on behalf of or working with Pure Launcher in a lawful manner. Such Affiliates and business partners who may be located in a country other than the country of your residence may use your data for their internal processing purposes in accordance with this Privacy Policy.
  • Service Providers — We use services offered by third parties including, but not limited to, advertising and marketing, cloud hosting for app configuration, and related services, and may disclose your data to service providers to the extent such disclosure is required for them to deliver their services in connection with Pure Launcher. Some service providers may place their own tracking technologies on Pure Launcher to gather data which may include Personal Data for their own research, analysis, and reporting purposes. Pure Launcher does not control, govern, or monitor the independent data collection and processing practices of such service providers and is not responsible or liable for any such collection and processing practices including any data breach attributable solely to them.
  • List of third parties used by the Service
    • Google Play — for app distribution. See Google Privacy Policy.
    • Google Ads — for serving advertisements. See Google Privacy Policy and Google advertising documentation applicable to your region.
    • Our configuration hosting provider — for delivering app configuration over HTTPS.
  • Governmental & Regulatory authorities; Law enforcement agencies — We may disclose your data to governmental and regulatory authorities or law enforcement agencies to comply with a warrant, court order, subpoena, or other legal requirements and applicable law(s). We may also disclose your data to (i) protect the safety of our users and other individuals in situations involving potential threats to physical safety; (ii) establish and exercise our rights and interests and defend legal claims; and/or (iii) investigate any illegal or fraudulent activities, in accordance with applicable laws.
  • Business restructuring related entities — We may transfer the data we collect, including any Personal Data, to any person or entity in the event of a business restructuring transaction including without limitation transactions related to reorganization, merger, or acquisition of our business, stock, or assets.
  • Others — We may disclose your data to third parties if such disclosure is necessary for the security and protection of user data, or to detect, investigate and prevent abusive, fraudulent, spam, and other malicious activities.

Data Retention, Security, and Transfer

Summary: We retain your data for as long as is necessary for the purposes listed in “Use of data collected”, secure it using appropriate organizational and technical safeguards, and may transfer it to a country other than yours where our or our Affiliates’, business partners’ and service providers’ servers are located. The data protection laws of such countries may differ from those of your country.

  • Data Retention — We retain your data including your Personal Data (i) for as long as is necessary for the purposes listed in this Policy; (ii) if such retention is permitted under applicable law(s); or (iii) when you explicitly consent to such retention. We may also use aggregated data derived from or incorporating your Personal Data after you update or delete it, but not in a manner that would identify you personally. Launcher configuration stored only on your device remains under your control and can be cleared by clearing app data or uninstalling the app.
  • Data Security — We manage data security compliance by employing appropriate organizational and technical safeguards to limit accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized use of your data. During transit, we safeguard your data using standard encryption technology such as TLS/SSL where supported. Although we take due care and use appropriate measures to secure your data, owing to the risks associated with the exchange of data over the Internet, we are unable to guarantee complete security of your data. Security of locally stored launcher settings also depends on your device protections.
  • Data Transfer — We may transfer your data to countries other than yours where our or our Affiliates’, business partners’, and service providers’ servers are located. By using Pure Launcher, you (i) acknowledge and agree that the data protection laws of the countries where such data is transferred may vary from those in your country; and (ii) grant us your explicit consent for such transfer where required.

User Rights

Summary: This section describes your rights in connection with Pure Launcher under several data protection laws, and how you can exercise these rights. Depending on the law that applies to you, your rights may include the right not to share your Personal Data; the right to opt out of the sale or sharing of your Personal Data; right to access; right to request rectification or correction; right to request erasure; right to restrict processing; right to request that we limit the use of Sensitive Personal Data; right to object to processing; right to data portability; right to withdraw consent; and the right to lodge complaints with Data Protection Authorities. We may need to validate your identity before we can process your requests.

California Consumer Privacy Act (CCPA)

If you are a California Resident, you have the following rights available to you:

  • You have the right to request that we disclose the categories and specific pieces of personal information (as defined under the CCPA) concerning you that we have collected and processed. Please refer to “Data Collection” above for this information. You also have the right to receive information regarding the categories and sources of personal information we collect, the purposes for which we use your information, and with whom such information is shared; and, where applicable, information about sale or disclosure for a business purpose.
  • Subject to certain exceptions under the CCPA, you have the right to request that we delete your Personal Data in connection with Pure Launcher.
  • You have the right to opt out of the sharing of your Personal Data where applicable.
  • You have the right to correct your Personal Data subject to the nature and process of collection.
  • You have the right to request that we limit the use of your Sensitive personal information where applicable.
  • You have the right to appoint an authorized agent to exercise any of the aforementioned rights on your behalf, provided that such authorized agent is registered with the California Secretary of State where required.

You have the right not to be discriminated against for pursuing your rights under CCPA.

To exercise these rights, please submit a verifiable request by writing to us at the contact information provided under “Contact Information”. In certain cases, we may request additional information to verify your identity and validate the request. Any data shared with us for verification purposes will only be used for that purpose and will not be shared with any third party except as needed to verify your request.

Subject to verification of your requests, we will try to process your request within forty-five (45) days of its receipt. However, we reserve the right to request an extension of forty-five (45) additional days when reasonably necessary.

Shine the Light

In the event we share your Personal Data with third parties for their direct marketing purposes, the California Civil Code under Section 1798.83 may require us to disclose, upon your request, certain information about such sharing. To exercise this right, please write to us at the contact information provided under “Contact Information”.

Virginia (VCDPA), Colorado (CPA) and Connecticut (CTDPA)

If you are a resident of Virginia, Colorado, or Connecticut, rights available to you under the applicable state data protection acts may include:

  • The right to be informed (right to know) of the processing of your personal data
  • The right to access your personal data
  • The right to correct inaccuracies in your personal data
  • The right to access a copy of your personal data that we have on you
  • The right to opt out of the sale of your personal data
  • The right to opt out of targeted advertising, or profiling
  • The right to delete your personal data

To avail yourself of any of these rights, please write to us at the contact details mentioned under “Contact Information” below.

General Data Protection Regulation (GDPR)

Residents of the European Economic Area (EEA) have data protection rights under the General Data Protection Regulation 2016/679 (GDPR). Subject to certain exceptions, as an EEA resident, you may have the following rights:

  • The right to request access to your Personal Data stored with us and to be provided with copies of such data in a structured, machine-readable, and commonly used format.
  • The right to request that we complete Personal Data that you believe is incomplete and/or rectify/correct any inaccuracies.
  • The right to object to the processing of your Personal Data. Where Personal Data is processed for public interest, official authority, or legitimate interests, you may object by providing valid grounds. If we process your Personal Data for direct marketing purposes, you may object at any time without justification.
  • Under certain scenarios, the right to request that we erase your Personal Data.
  • The right to restrict us from processing your Personal Data. When you exercise this right, we may continue to store your Personal Data but will not process it further except as permitted by law.
  • Where the legal basis for processing your Personal Data is consent, the right to withdraw such consent at any time.
  • The right to complain to a Data Protection Authority about our data collection and processing practices. For more information, please contact your local data protection authority in the EEA.

To learn more about these rights, please visit https://gdpr-info.eu/. To exercise any of these rights, please write to us at the contact information provided under “Contact Information” and we will try to respond within 30 business days from the date of receipt.

Children's Privacy

Pure Launcher does not knowingly collect data from or pertaining to individuals under the age of 16. Further, we do not knowingly sell Personal Data of or specifically target offers of goods or services to such individuals. If you, in good faith, believe or have actual knowledge of any Personal Data belonging to such individuals that we may have inadvertently accessed, collected, or processed, please contact us in accordance with the contact information provided under “Contact Information”.

Changes to Policy

Pure Launcher reserves the right to make updates to this Privacy Policy at any time, at its sole discretion. When we do, we will revise the “Effective date” above. We invite you to review this Policy frequently to keep yourself abreast of any such changes. Your continued use of the Pure Launcher app constitutes your unconditional acceptance of and agreement to be bound by any and all changes made to this Policy.

Contact Information

If you have any questions about this Privacy Policy, or wish to exercise your rights under applicable law, contact us by email at [email protected].